Addison, TX (Nov. 18, 2020) – Talent Corporation is now Talent Corps, following a months-long rebranding effort by the Texas-based people company. The Talent Corps name was selected to create a more human brand image and to communicate the power of the company’s corps of people, ready for action.
The new name comes with a reorganization of the company’s four prior construction industry divisions – Electrical Talent, Mechanical Talent, Construction Talent, Industrial Talent – into a single specialized division called Construction Talent. In addition, the re-brand carves out Medical Talent as a distinctly separate division, focused on traveling healthcare professionals for hospitals and care facilities.
A new website www.talent-corps.com, a revamped social media presence, and a suite of new collateral complete the brand transition.
“We had two goals with the rebrand,” said Bob Brandon, vice president, sales and marketing. “The first was to create a better experience for our customers, prospects, and field associates and an easier way to understand and learn about the company.
“The second goal was to streamline our specialty divisions to position us for growth, including the addition of new specialties and geographies,” Brandon said.
Use of the word “corps” in the brand name also ties to the company’s military roots and its commitment to helping veterans transition to civilian life, translate their military skills into new careers, and help those who’ve served to get ahead.
The things that didn’t change are the company’s mission to Strengthen America’s WorkforceSM and its commitment to live by its values of Teamwork, Adaptability, Loyalty, Endurance, Nobility, and Transparency.
“Our five brand values remain at the heart of how Talent Corps does business, what we believe, and the experience we deliver to our customers and field associates,” Brandon said.
To learn more about the company, visit Talent Corps online, or call 877-5-TALENT.
About Talent Corps:
Texas-based Talent Corps was founded in 2017 with a vision to build a company for the people and about the people, a place where every customer gets a customized solution and every field associate can maximize their career opportunity. Since its founding, the company has realized double-digit growth annually. Today, Talent Corps operates two specialty divisions – Construction Talent and Medical Talent – and operates from regional market offices in Texas, the Southeast, and the Mid-Atlantic. Learn more at www.talent-corps.com.
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